What childcare software really does (and why it matters)

When your child starts childcare, you’ll likely be asked to sign up for a childcare management app. These apps are now used by most centres across Australia. They streamline communication, automate admin, and give educators helpful ways to document each child’s day. And in only a matter of years, they have radically changed how centres manage records and communicate with parents. Paper notes, phone calls, and even emails, have become the exception, rather than the rule.

But these apps also collect, store and share a surprising amount of information about your child and your family. Understanding how these systems work is the first step in protecting your child’s digital world.

This article explains what childcare software actually does, what information it collects, and why it matters.

 

What childcare apps actually do

Childcare software is designed to help centres run smoothly and keep families connected. Most apps offer features like:

  • Daily updates: meals, sleep, mood, activities

  • Secure messaging between educators and families

  • Photos and videos from your child’s day

  • Incident reports and health alerts

  • Learning documentation and developmental milestones

  • Digital sign-ins/sign-outs

  • Invoices, fees and payment management

 

What information these apps collect

To deliver all those features, apps need a lot of information, often far more than parents realise. This may include:

    • Name and date of birth

    • Identity documents

    • Room or class

    • Photos and videos

    • Learning documentation

    • Sleep and meal records

    • Medical information

    • Developmental observations

    • Identity documents (e.g. Medicare card, birth certificate)

    • Names and contact details

    • Emergency contacts

    • Authorised pick-up lists

    • Court orders

    • Invoicing and payment details

    • Login and access history

    • IP addresses

    • Metadata from photos

    • Behavioural patterns (when you check updates, who logs in, etc.)

 

Why all this matters

Childcare apps are not just communication tools. They are large, centralised databases containing sensitive information about children who cannot consent to any of it, and their wider family network and history. The risks include:

  • If a platform uploads daily photos, logs behaviour patterns, stores years of reports, and never deletes old content, your child’s digital footprint can grow rapidly.

  • Some vendors keep data indefinitely. Others may deactivate accounts upon a child transitioning out of a centre, but they might not necessarily delete any data. And some may also retain backups long after a family has left.

  • First Footprints came about because of a security breach in one vendor’s product. Ours and other real-world cases have shown:

    • that images may be stored insecurely

    • files may be accessible without a login or apps contain intrinsic vulnerabilities that leave them vulnerable to hacking or large-volume data gathering

    • predictable URLs that allow guessing other children’s photos

    • APIs that allow parents to access data from other centres

    These issues often go unnoticed for years.

  • Most childcare software vendors openly claim that they share deidentified data with third-parties. It’s largely harmless, but not entirely without risk. Even deidentified data can still be used to:

    • build behavioural profiles

    • influence advertising

    • link back to other datasets

    • model family patterns or demographics

    Parents rarely receive clear explanations about the purpose, extent, and impact of third-party data sharing.

 

Why understanding these apps helps you protect your child

Childcare software can be genuinely helpful. Many parents love the updates, the photos, and the visibility into their child’s day. But it’s important to understand what sits underneath that convenience. When you know what information the app stores, where it sits, who can access it, and how long it stays there, you can ask better questions and set clearer boundaries.

At Safer Footprint, our purpose isn’t about rejecting technology. It’s about making sure your child begins their digital life with a footprint that’s as small, safe and respectful as possible.

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Questions to ask your childcare centre about data and privacy

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How to protect your child’s digital footprint at childcare